Someone once told me that lifestyle photography can be some of the most difficult to pull off and I happen to agree.
In July I received an email from Dan Holz, the photo editor at Osprey, asking if I could create new images of their Tropos and Talia packs in an urban setting. Street cars, city streets, and coffee shops? Find a male and female to play the part? And have it done in a week? – Sure thing! I replied and then felt my stomach drop.
Turned out I have a friend who owns a coffee house located not far from a streetcar stop in the Sugarhouse neighborhood of Salt Lake City. Check. The week prior to the email, local skier/marketing guru Rob Aseltine happened to reach out asking to shoot some lifestyle images to add to his portfolio. Check. And Rob told me his friend, an Osprey ambassador and endurance athlete, Kelly Halpin was coming to town in a few days and was totally down. Check, and check! That was hard. Next up was “The Plan”.
My approach to lifestyle is fairly simple. Create a reason for the people to be where they are or make it look like they are actually doing what they are doing and hope that everything works out. The basic storyline was two people commuting to a work meeting/or to remotely work at Sugar House Coffee. I reasoned that if we gave everyone a purpose we just might find that quiet, and believable moment. Luckily, both Kelly and Rob had actually done that exact thing at Sugar House Coffee so it wasn’t such a stretch… All I had to do was push a button.
Over the last 6 years I have been extremely fortunate to have had the opportunity to work with Osprey Packs. In addition to making quality products, their team is filled with incredibly talented, patient, and giving people who keep offering me a place to expand and explore. Here are a few selects from that day.