A Little Bit of Street
What was your first camera?
I was asked recently about the first camera I owned and it made me think about the journey to where I am today.
Here are the cameras I have owned/operated over the last 30 years or so. Enjoy!
Kellog’s 110 film keychain camera maybe 6 box tops. 1987?
Kodak single use 35mm cameras – 90’s
Nikon FM SLR 35mm film camera with 50mm lens – 95-96
Canon 35mm film water proof Sure Shot camera – 96 on (purchase with Marlboro miles!)
Pentax ZX-50 SLR 35mm film camera – 96-07 This was the camera I used throughout college and on.
Nikon Coolpix p7000 digital camera – 04-on First digital camera, but I had no clue on how to store, process, etc.
Canon Rebel digital camera – 06 First used DSLR, still no clue how to process, organize, etc. and derailed shutter within the first few months in my procession!
Canon 20d dslr – 07-12 This camera also marked the time when I bought Michael Clark’s “A Professional Photographer’s Workflow” ebook. Or as I call it, “The Bible of digital photography management.” Do yourself a favor and buy this book.
Canon 5d mark ii – 12-14
Canon 5d Mark iii – 14-16
Sony A7Rii – 16- on. First mirrorless.
Sony A9 – 17 – on
Do you want to give back?
Do you have a desire to give back?
Last summer I bumped into Nikki McGee, founder of EMG, Elevated Mountain Guides, while shooting an event in Salt Lake City. I quickly learned that she and a few others were headed to Peru in November to teach a wilderness medicine course at a school in Huaraz. I told her I would love to help.
Don’t get me wrong, photographing action and adventure is a blast, but recently I’ve been looking for ways to get involved with organizations that give back to the outdoor community and working with EMG fit that bill. And beside, our passions go beyond the outdoor activities we participate in. Right?… Or maybe it’s just my restlessness that has me constantly on the move.
So a few emails and phone calls later I was on a plane to Lima and then a bus to Huaraz. This project was a departure from the norm. Instead of focusing on an objective like a summit, climb, trail, etc., and creating shiny picture-perfect images, I had the opportunity to slow down and absorb things as they came. Fear and self doubt were ever present as I opened up to others and developed relationships, but as you probably already know, this world is filled with amazing people. So by the end of our short time there I’d gotten to know the vibrant outdoor community of Huaraz, made several new friends, and realized how lucky we all are to live in this stunning world we call home. The chifa, ceviche, lomo saltado, mountains, lakes, taxis, car horns, rooster calls, and markets left a lasting impression. And it was beautiful. So much so that I’m headed back with my entire family this June.
Elevated Mountain Guides (https://www.elevatedmountainguides.org) , EMG, is a nonprofit helping underserved communities access the outdoors.
It began as gathering and delivering used climbing gear to the technical institute in Huaraz and has now blossomed into teaching wilderness medicine in South America and developing youth after-school-outdoor programs in the United States.
My task was to come back with both still and motion pictures. The still images will be used for websites, printed brochures, social media, and to spread their message. The motion clips are used as the back drop to a voice-over taken from a few interviews conducted over the last four months.
Click the video below to watch this six minute piece, which is part profile, part event documentation, and 100% gorilla-style, going fast and light.
*Indoor climbing footage courtesy of Nicole Passeri.
See you out there,
Louis
Urban Vibes
Someone once told me that lifestyle photography can be some of the most difficult to pull off and I happen to agree.
In July I received an email from Dan Holz, the photo editor at Osprey, asking if I could create new images of their Tropos and Talia packs in an urban setting. Street cars, city streets, and coffee shops? Find a male and female to play the part? And have it done in a week? – Sure thing! I replied and then felt my stomach drop.
Turned out I have a friend who owns a coffee house located not far from a streetcar stop in the Sugarhouse neighborhood of Salt Lake City. Check. The week prior to the email, local skier/marketing guru Rob Aseltine happened to reach out asking to shoot some lifestyle images to add to his portfolio. Check. And Rob told me his friend, an Osprey ambassador and endurance athlete, Kelly Halpin was coming to town in a few days and was totally down. Check, and check! That was hard. Next up was “The Plan”.
My approach to lifestyle is fairly simple. Create a reason for the people to be where they are or make it look like they are actually doing what they are doing and hope that everything works out. The basic storyline was two people commuting to a work meeting/or to remotely work at Sugar House Coffee. I reasoned that if we gave everyone a purpose we just might find that quiet, and believable moment. Luckily, both Kelly and Rob had actually done that exact thing at Sugar House Coffee so it wasn’t such a stretch… All I had to do was push a button.
Over the last 6 years I have been extremely fortunate to have had the opportunity to work with Osprey Packs. In addition to making quality products, their team is filled with incredibly talented, patient, and giving people who keep offering me a place to expand and explore. Here are a few selects from that day.
The What For – Skiing
The What For – A Labor of Love
Since November I’ve shot more than 30,000 frames of skiing and snowboarding. Of the countless days only three were paid and the rest were done on speculation. This season a dozen images made in previous years were published in magazines and online, half a dozen were used in advertising campaigns, and the rest remain on a hard drive or two… After all the early mornings, late evenings, travel, sleeping on floors, ingesting cheap food, and bad coffee you’re probably wondering – Why shoot skiing and snowboarding?
The simple answer is the snow sports industry, brands, and corresponding magazines need new imagery each and every season depicting the latest gear, destinations, and characters. Why do they need new imagery each season depicting the latest? To help drive their sales, push profits up, pay employees, contribute to the economy, etc. The more interesting question is the What For? or what’s the reason I keep doing this?
I’ve focused on shooting snow for the past decade. The first time money was involved came six years ago when I was given the opportunity to work with a brand and their ambassadors (the athletes totally saved me). Since then it’s been a roller coaster ride. Rising high by landing magazine covers, taking on editorial assignments, traveling with a production company, and being hired to create the next season’s print campaign for other brands. Then dropping low by going a full year without a single ski image published, no assignments given, and not one inquiry from a commercial client. In spite of this and operating at a loss each season I can’t seem to help myself from going out there to create more.
Twelve years ago when I chose to cart a camera along my goal was NOT to replicate the polished and predictable images we had been inundated with. I set out to capture a more aspirational side of traveling through snow covered mountains, to come home with something you could see yourself participating in, and ultimately, share an experience that relates and resonates a quiet stillness with us all.
Have I done that?.. Not exactly. That’s why I keep at it year after year.
See you out there,
Louis
Thoughts from the Skin Track
March 7, 2017
Today ten things went wrong and everything else went right. It was a fantastic day!
This was the journal entry for my fourth day at the Meadow Lodge – a backcountry hut located in the Esplanade Range of British Columbia. 14 of us were half way through our self-guided week and I was thinking about the nuances of winter backcountry travel. Snow is amazing in the fact that by its natural tendency it wants to stay put. And at the same time, it’s filled with unlimited variables, many which can lead to instabilities and movement.
I believe the same can be said about business. How many things went wrong today at work? What went right? Navigating the business side of things is terrifying to me when I try to keep all the variables in view at once. With so many things that could go wrong it’s hard to venture out. But when you break it down and focus on the fundamentals it becomes a bit more manageable. For me it comes down to risk versus reward. What is the investment? What are the chances of return and at what level? What happens if there is no return? And can I cover the loss?
That day in the Esplanades I created a Wasatch-style skin track (f%&$@#!* steep) for no reason, pushed a line too far for comfort, didn’t bring enough food, forgot to reapply sunscreen, etc. The rights of the day; our group studied maps for safer passages, observed the terrain for recent activity, kept tabs on the weather, dug pits in the snow, communicated non-stop, drank plenty of water, we listened to each other, laughed often, had meaningful conversations, bonded, and skied powder all day long. Like I said, it was a fantastic day.
In my experience learning from what didn’t work or went wrong allows for growth, but staying focused on the positives and what went right is the key to forward momentum.
This winter season has been a productive one filled with personal growth. We had ice climbing, skiing, writing, exploring, and I met a ton of new people filled with incredible energy. If you have ten minutes to burn follow this link to highlights from the last six months. As the season transitions I’m looking forward to creating new climbing, lifestyle, portrait, and running imagery as well as heading to Denali to document a ski expedition. So far it looks to be another busy season, but there’s room for more. Get a hold if me if you have any projects we could team up for.
See you out there,
Louis