“Louie, you should try and make it look like you’re actually doing the activity. If it’s camping make it look like you’re actually camping, if you’re running make it look like you’re really running…” Five years ago I received this advice from a friend who had been working in the outdoor industry for nearly 30 years. I believe he was talking about authenticity and not suggesting my work was too staged, unbelievable, and ultimately, shallow… err, at least I hope he wasn’t.
Fast forward to July 2016. The Scarpa North America team had hatched a plan to create new backpacking imagery for their 2017 season. Being big proponents of authenticity the plan was basic – go backpacking in the Wind River Range of Wyoming and make photos of people using their products in the field.
Fully loaded for a night out under the stars five of us set out for the 9-mile hike. We wandered through scenic meadows and vibrant forests before being deposited into Stough Creeks Basin – a lake-filled canyon hovering near tree line with the summits of Atlantic Peak and Roaring Fork Mountain towering along the continental divide above. Stough’s was a fantastic mountain setting that we called home for a day and a half and also the perfect place to, “make it look like we were actually backpacking…”