Someone once told me that lifestyle photography can be some of the most difficult to pull off and I happen to agree.
In July I received an email from Dan Holz, the photo editor at Osprey, asking if I could create new images of their Tropos and Talia packs in an urban setting. Street cars, city streets, and coffee shops? Find a male and female to play the part? And have it done in a week? – Sure thing! I replied and then felt my stomach drop.
Turned out I have a friend who owns a coffee house located not far from a streetcar stop in the Sugarhouse neighborhood of Salt Lake City. Check. The week prior to the email, local skier/marketing guru Rob Aseltine happened to reach out asking to shoot some lifestyle images to add to his portfolio. Check. And Rob told me his friend, an Osprey ambassador and endurance athlete, Kelly Halpin was coming to town in a few days and was totally down. Check, and check! That was hard. Next up was “The Plan”.
My approach to lifestyle is fairly simple. Create a reason for the people to be where they are or make it look like they are actually doing what they are doing and hope that everything works out. The basic storyline was two people commuting to a work meeting/or to remotely work at Sugar House Coffee. I reasoned that if we gave everyone a purpose we just might find that quiet, and believable moment. Luckily, both Kelly and Rob had actually done that exact thing at Sugar House Coffee so it wasn’t such a stretch… All I had to do was push a button.
Over the last 6 years I have been extremely fortunate to have had the opportunity to work with Osprey Packs. In addition to making quality products, their team is filled with incredibly talented, patient, and giving people who keep offering me a place to expand and explore. Here are a few selects from that day.
“Who wants this expansion?” Salt Laker, physician and photographer Howie Garber wondered aloud. He was talking about Ski Utah’s March announcement of their intention to make lift connections that would enable a person to ski all seven Central Wasatch resorts in a single day. They’re calling it One Wasatch, and claim the process will occur through a collaborative effort representing the federal, state, city, county, business and private sectors, all part of Utah’s Mountain Accord process, a regional planning effort. And the map highlighting possible connection zones shows three that stir conflict with backcountry users.
Howie’s been active in local preservation efforts for more than 30 years, so I stopped by his place to get his read on the concept. Sighting the Wasatch Canyons Tomorrow 2010 survey in which locals gave input on future development in the canyons of the central Wasatch, he continued: “Ninety-four percent of citizens support limiting resort expansions…. When do local populations get an opportunity to determine how much takes place in their backyard?” He was right, and I needed to find out more.
Personally I love both resort and backcountry skiing, but more development makes me cringe. Open space simply seems more valuable to me. But it’s not just up to me.
I got Ski Utah’s Nathan Rafferty on the phone to answer Howie’s first question, who wants this? Nathan pointed to Utah’s tourism industry. He said that, by creating this unique skier experience “unlike anything in North America”, he, along with the areas’ GMs, believes it will grow tourist dollars, which would benefit the state’s economy. I asked about backcountry users, and he acknowledged the value of both in- and out-of-bounds skiing experiences. He assured me that this concept would not make that go away: there are no plans for lodges, parking lots or other developments. “Chairlifts and ski runs only,” he said.
In an e-mail from Park City Councilman, Andy Beerman, he declined to take a position on One Wasatch. He did concede that their resorts could be connected with minimal impact since they already share boundaries and suggested that linking the three Park City Resorts—Canyons, Deer Valley and Park City—would likely receive community support. Then, he noted that connecting to the Cottonwood Canyons would be more difficult because, he said, “they involve Federal lands, sensitive watershed areas, and potential recreational conflicts.”
To me, the connection from Alta to Solitude—the Grizzly Gulch to Twin Lakes Pass area—will raise the most objections. It’s popular among backcountry users but also one of my “go-to” places as a photographer. Converting it and other zones to inbounds terrain would not only cut away from the backcountry, it would impact my wallet.
Carl Fisher, director of Save Our Canyons, is also against the One Wasatch Concept. “We’ve received over a thousand comments since One Wasatch was announced,” Carl said. “Even out-of-state visitors say it will ruin why they come; which is easily accessed resorts and easily accessed backcountry.” He believes skier days in Utah are on the rise due to increased backcountry use, and thinks that the plans wont even make it through the Mountain Accord process.
The Mountain Accord is Utah’s effort to develop a planning blue print for the Central Wasatch that includes federal agencies, local governments, businesses and organizations with a huge public component. “When are you going to write an article about the Mountain Accord?” The Accord’s program director Laynee Jones had caught me caught off guard. As I stammered she continued, “We have the decision makers at the table. It’s a real powerhouse and they’re here to find solutions and willing to compromise. The ski areas are just one part of the equation in the future of the Wasatch.” She had a point. Through the Mountain Accord Laynee sees an opportunity to do something remarkable that could preserve the Central Wasatch for generations. They are currently developing blueprints in the four systems groups of transportation, economics, recreation and environment. Each group has been tasked with coming up with an idealized scenario, which then will be brought to the board where a consensus will have to be met before it can be approved. She suggested One Wasatch could be part of a proposed scenario, possibly coming from the economic group.
Next, I spoke with Peter Metcalf, CEO of Salt Lake-based Black Diamond Equipment, and while BD no doubt benefits from both resort and backcountry, Metcalf has always been a vocal proponent of preserving Utah’s open spaces and believes we currently have a good balance between developed and undeveloped terrain. Peter sees the One Wasatch Concept as a marketing move, but doesn’t buy it. “Who’s really going to ski all resorts in one day and is it even possible without sitting on lifts all day long AND doing mediocre traverses?”
Knowing the resorts’ desires to expand will not go away, Peter has given some thought to an arrangement. Speculating that if these connections were worked through the Mountain Accord Peter shared a possible scenario. “Approval of the interconnect as part of a much larger Wasatch agreement would include the following: a route that was the least impactful to the existing Wasatch backcountry ski experience, minimal & defined prepared piste on the sides of the lifts, guaranteed access to backcountry skiers of the linked zones, full support of the expanded Matheson Wasatch Wilderness Bill, a giving up of all future development rights via conservation easements on all private lands surrounding the new lifts, and binding agreements between the ski areas and the forest service to never expand the ski areas beyond their current boundaries.” This wasn’t the resounding objection on all fronts I imagined Peter to give on ski area expansion in the canyons. After letting this seep into my brain I began to understand how this concept and any other development might be handled.
When I shared Peter’s scenario with Nathan, he agreed that if One Wasatch were to become a reality, compromises would have to be made. “[Ski Utah] can’t have this conversation without putting something on the table,” Nathan said. And while he’s excited about One Wasatch he admits that it’s a complicated idea. There are, after all, seven areas with seven separate owners, he reminded me, and each link would have its own issues.
Eventually, I was back where I began, talking with Howie.“The bottom line, Louie, is that it’s about the preservation of powder skiing,” he said, “which I truly believe is a dwindling natural resource!” We both laughed, but Howie was serious. For him it’s preservation, for Ski Utah it’s about growing the economy. Is it possible to do both?
To find out more about One Wasatch and stakeholder counter arguments, visit TK, TK, TK.
I often tell my wife that I’m not a people person. I don’t like crowds and minimize time spent in public. The truth is I totally get a kick out of the diversity and energy most folks have to share.
After Ski Utah announced the One Wasatch Concept in March there was a flurry of articles and blog posts. There’s opposition to ski resort expansion and the loss of open space in the small Wasatch Range. There’s also support to grow skier traffic and Utah tourism. People have chimed in from local and national scenes.
When the editor of the Utah Adventure Journal asked if I had any interest in writing about the issue I said yes, but was unsure it would pan out. I figured it had been done and until something changed there might be nothing new to talk about. Despite this doubt I picked up the phone.