Urban Vibes

Someone once told me that lifestyle photography can be some of the most difficult to pull off and I happen to agree.

Kelly Halpin and Rob Aseltine cruising through the Sugar House neighborhood of Salt Lake City, Utah.

In July I received an email from Dan Holz, the photo editor at Osprey, asking if I could create new images of their Tropos and Talia packs in an urban setting. Street cars, city streets, and coffee shops? Find a male and female to play the part? And have it done in a week? – Sure thing! I replied and then felt my stomach drop.

Rob Aseltine enjoys his outdoor office in the Sugar House neighborhood of Salt Lake City, Utah.

Turned out I have a friend who owns a coffee house located not far from a streetcar stop in the Sugarhouse neighborhood of Salt Lake City. Check. The week prior to the email, local skier/marketing guru Rob Aseltine happened to reach out asking to shoot some lifestyle images to add to his portfolio. Check. And Rob told me his friend, an Osprey ambassador and endurance athlete, Kelly Halpin was coming to town in a few days and was totally down. Check, and check! That was hard. Next up was “The Plan”.

Kelly Halpin at her work station inside Sugar House Coffee house, Salt Lake City, Utah.

My approach to lifestyle is fairly simple. Create a reason for the people to be where they are or make it look like they are actually doing what they are doing and hope that everything works out. The basic storyline was two people commuting to a work meeting/or to remotely work at Sugar House Coffee. I reasoned that if we gave everyone a purpose we just might find that quiet, and believable moment. Luckily, both Kelly and Rob had actually done that exact thing at Sugar House Coffee so it wasn’t such a stretch… All I had to do was push a button.

Coffee meeting. Rob Aseltine and Kelly Halpinget down to business inside Sugar House Coffee house, Salt Lake City, Utah.

Over the last 6 years I have been extremely fortunate to have had the opportunity to work with Osprey Packs. In addition to making quality products, their team is filled with incredibly talented, patient, and giving people who keep offering me a place to expand and explore. Here are a few selects from that day.

Kelly Halpin exits the streetcar in the Sugar House neighborhood of Salt Lake City, Utah.

Mountain Running

Here are a few images that inspire me to lace up and get out there.

What motivates you?

First light. Andrew Jensen running the Alta Ridgeline at sunrise, Wasatch Range, Utah.
Andrew Jensen and Jeremy Howlett on their way down from the summit of Devils Castle while traveling the Alta Ridgeline, Wasatch Range, Utah.
Robert Hunter picks his way up the ridge on his way to the summit of Frary Peak, Antelope Island, Great Salt Lake, Utah.
Jacki Arevalo runs Big Water and Little Water Trails, Wasatch Mountains, Utah.
The view from Sunset Peak, Brighton, Utah.
Jari Hiatt negotiates a rocky ridge in Washington Gulch, Crested Butte, Colorado.
Jacki Arevalo traverses from Pole Line Pass to Flagstaff Peak, Alta, Utah.
Jacki Arevalo traverses from Pole Line Pass to Flagstaff Peak, Alta, Utah.

Single Track Mind – Thoughts from last summer.

The Spine, Wasatch Crest Trail, Utah. Macky Franklin chases the sun in the central Wasatch Range.

There was a three to four-year period in my life where I spent about 30 hours a week on a bike. In addition to racing at the amateur level I worked and went to school full time. I didn’t do well at any of it so eventually I eased back from the wheels and stopped shaving my legs.

A few weeks ago Osprey Packs called and asked if I would be able to create some new imagery with two of their enduro mountain bike ambassadors, Syd Schulz  and Macky Franklin. As luck would have it Syd and Macky were heading through the Wasatch on their way to a race in Sun Valley. So I offered them our spare bedroom and omelets for breakfast and they were keen.

Syd Schulz and Macky Franklin take in the central Wasatch Range from the Wasatch Crest Trail, Utah.

We planned for two rides. One afternoon would be the Crest Trail, a Wasatch classic, and the second would be a few laps riding lifts at Deer Valley Resort. This would be ample time to make the images needed.


I’ve been fortunate to meet through life and work people who are talented and psyched to be doing what they love. It’s worth noting that yes, they are paid to participate in their sport, but that’s only part of the picture. As with most the athletes I know the “doing of the sport” is only half of their job. Syd and Macky are no exception and are not afraid to work. As we waited for afternoon to arrive and better light Syd and Macky were busy making calls, writing blog posts, building newsletters, making travel arrangements, and sitting down with local sponsors before we finally drove up Big Cottonwood Canyon and began pedaling at 5PM.

Tis but a scratch. Macky Franklin and Syd Schulz compare trail rash, Wasatch Range, Utah.

The Crest Trail runs at high elevations and until recently had snow drifts covering large sections. Our timing was near perfect as we ran into only a couple of snow patches and the rest of the trail was free and flowy. Syd and Macky went from work mode into full-on fun mode. 25 miles and about 1,000 feet of climbing later we were enjoying burritos at the house. Smiles all around.

Syd Schulz and Macky Franklin rolling the Wasatch Crest Trail, Utah.

Before now I’ve never really given much thought to how things may have turned out had I continued riding my bike like a fiend, but now that I have I’m sure I wouldn’t get to share as many cool experiences with great people doing amazing things in wild and wide open spaces.One more note on the work ethic of athletes. The day after the Crest ride we hit the trails at Deer Valley for a few hot laps before I set Syd and Macky free to ride at their own pace for an hour or so. They had a videographer to meet that afternoon and were scheduled to shoot some clips for an upcoming edit… Obviously it’s never ending.


See you out there,


The Importance of Narrative.

Lloyd Johnson, Alta, Utah.
Lloyd Johnson, Alta, Utah.

I believe in the power of good stories. In my opinion a good story trumps all else. If you don’t have a story then it’s fluff, empty words on the page, and/or just eye candy. In the world of outdoor pursuits we are inundated with mesmerizing visuals and unlimited narcissistic tendencies that have the tendency to leave us temporarily entertained, but ultimately empty. Most of it lacks depth, heart, and a good story.

I want to share stories that have something more to them. I want to move past my shallow attempts that try to pull meaning from nothing, but end up doing very little in the end.

Last fall I was asked to create a video profile of an Alta Ski Area local. I immediately thought of Lloyd Johnson. I was first introduced to Lloyd over ten years ago and was immediately intrigued. In his seventies he was telemark skiing and actually dropping his knee, something not all who have tele skis do. Lloyd is a Chicago native who began skiing at the age of 40 when he moved to Salt Lake City. When her retired at the age of 65 he picked up telemarking. He has been an annual pass holder at Alta since 1983 and skis about 115 days a year. Not bad for a guy well into his 80’s. I knew he would be perfect for this project.

We filmed two days. Actually two mornings at Alta. The first was a seated interview in front of the camera. The second morning was a stormy day on the slopes. I then whittled the interview audio down to 2 minutes, a process that was extremely time consuming, then found the music, and finally paired them with the motion clips from the second day.

Nothing fancy here. The result is a simple narrative. There is no drone footage, super slow motion, speed ramping, or death defying action, just a good story. You be the judge. Does a good story trump the rest?

Alta Profile – Lloyd Johnson


All About the Powder

One of the things I can’t seem to stop doing is photographing skiing while it storms. Those of you who ski know that some of the best days ever have been storm days. More nuance than exact details the textures of the scene are subtle, but very, very telling. Chris Smith emerges from the white room.larevalo_emmamarch_0316_0012

Winter Backcountry Photography.

Splitboarder Maxwell Morrill boots his way to a wintery summit in the Wasatch Mountains of Utah.
Splitboarder Maxwell Morrill boots his way to a wintery summit in the Wasatch Mountains of Utah.

I had an idea about ten years back, “it would be easier to get great ski and snowboard imagery if I just shot the places I was backcountry skiing with friends.” No lift lines, no tracks, no crowds. Simple, just bring the camera along and watch the bank account grow from all the money rolling in from sales of my work…
That’s not exactly what has happened, not even close, but there is something rewarding about getting out into the wild and coming back with something that isn’t recycled.
With each passing winter season in the Wasatch I am always amazed with new discoveries. A different approach, a new zone, a new line I either didn’t know about or hadn’t visited yet. The exploration seems to be never ending…

Strawberry Point

Last May/June I had an assignment to travel to and document, both words and photos, 44 separate locations across Utah. On one had it was a dream gig, on the other hand I had about 44 days to meet the deadline. It was kind of crazy. Days began well before sunrise and finished after dark. Somehow I managed to slow down enough each day to meditate and try not to miss the beauty around me… and I made the deadline.
This image was created on the edge of the Virgin River Rim. The location is out a nondescript dirt road. I would have never in a thousand years discovered this without my work…

Strawberry Point, Dixie National Forest, Utah. Strawberry Point is the beginning of the Virgin Rim Rim Trail and the headwaters of the Virgin River.
Strawberry Point, Dixie National Forest, Utah. Strawberry Point is the beginning of the Virgin Rim Rim Trail and the headwaters of the Virgin River.

New season

Dane Cronin takes in the view from Captn Ahab Trail, Moab, Utah.
Dane Cronin takes in the view from Captn Ahab Trail, Moab, Utah.

It’s not unusual for me to stay in complete ski-mode well into the month of May, but this year was different. By April I was beginning to feel stale on the creative front and the fact that we had such a low snow year in the Wasatch Mountains I was looking for something new to focus on. So when my friend and fellow photographer Dane Cronin invited me down to Moab, Utah for a long weekend to create a batch of new biking imagery I didn’t even have to ask about the details, I was in.

Ben Duke mountain biking Captn Ahab trail, Moab, Utah.
Ben Duke mountain biking Captn Ahab trail, Moab, Utah.

I waved farewell to wintery peaks of granite, limestone and shale and said hello to towers, walls and buttes of sandstone. Gone were the snow-covered slopes and glades of pine. They were replaced by dirt, water, and rock. Instead of sliding over a frozen surface we pedaled our knobby tires over waves of stone, along narrow trails and through rust colored talus cones peppered by twisted junipers and the faded green of sage. All beneath a tumultuous sky.

Dane Cronin riding HyMasa Trail, Moab, Utah.
Dane Cronin riding HyMasa Trail, Moab, Utah.

Halfway though our third day, while waiting out a slight drizzle, I noted the vibrancy of the blooming cacti, penstemons and paintbrush opening their petals to the drops of rain. Spring had brought a new season of growth to the desert and to me as well.

Snack time at the Slick Rock Trailhead. Dane Cronin and Ben Duke take a break between rides.
Snack time at the Slick Rock Trailhead. Dane Cronin and Ben Duke take a break between rides.
Ben Duke riding near Castle Valley, Utah.
Ben Duke riding near Castle Valley, Utah.

Who really wants to make the Wasatch one massive ski resort?

A version of this article first appeared in the pages of the Utah Adventure Journal and again online for Backcountry Magazine.

A ski lift frames the central Wasatch Mountains, Utah.
A ski lift frames the central Wasatch Mountains, Utah.

“Who wants this expansion?” Salt Laker, physician and photographer Howie Garber wondered aloud. He was talking about Ski Utah’s March announcement of their intention to make lift connections that would enable a person to ski all seven Central Wasatch resorts in a single day. They’re calling it One Wasatch, and claim the process will occur through a collaborative effort representing the federal, state, city, county, business and private sectors, all part of Utah’s Mountain Accord process, a regional planning effort. And the map highlighting possible connection zones shows three that stir conflict with backcountry users.

Howie Garber.
Howie Garber.


Howie’s been active in local preservation efforts for more than 30 years, so I stopped by his place to get his read on the concept. Sighting the Wasatch Canyons Tomorrow 2010 survey in which locals gave input on future development in the canyons of the central Wasatch, he continued: “Ninety-four percent of citizens support limiting resort expansions…. When do local populations get an opportunity to determine how much takes place in their backyard?” He was right, and I needed to find out more.


Personally I love both resort and backcountry skiing, but more development makes me cringe. Open space simply seems more valuable to me. But it’s not just up to me.


I got Ski Utah’s Nathan Rafferty on the phone to answer Howie’s first question, who wants this? Nathan pointed to Utah’s tourism industry. He said that, by creating this unique skier experience “unlike anything in North America”, he, along with the areas’ GMs, believes it will grow tourist dollars, which would benefit the state’s economy. I asked about backcountry users, and he acknowledged the value of both in- and out-of-bounds skiing experiences. He assured me that this concept would not make that go away: there are no plans for lodges, parking lots or other developments. “Chairlifts and ski runs only,” he said.


In an e-mail from Park City Councilman, Andy Beerman, he declined to take a position on One Wasatch. He did concede that their resorts could be connected with minimal impact since they already share boundaries and suggested that linking the three Park City Resorts—Canyons, Deer Valley and Park City—would likely receive community support. Then, he noted that connecting to the Cottonwood Canyons would be more difficult because, he said, “they involve Federal lands, sensitive watershed areas, and potential recreational conflicts.”


To me, the connection from Alta to Solitude—the Grizzly Gulch to Twin Lakes Pass area—will raise the most objections. It’s popular among backcountry users but also one of my “go-to” places as a photographer. Converting it and other zones to inbounds terrain would not only cut away from the backcountry, it would impact my wallet.

Carl Fisher
Carl Fisher


Carl Fisher, director of Save Our Canyons, is also against the One Wasatch Concept. “We’ve received over a thousand comments since One Wasatch was announced,” Carl said. “Even out-of-state visitors say it will ruin why they come; which is easily accessed resorts and easily accessed backcountry.” He believes skier days in Utah are on the rise due to increased backcountry use, and thinks that the plans wont even make it through the Mountain Accord process.

Laynee Jones
Laynee Jones


The Mountain Accord is Utah’s effort to develop a planning blue print for the Central Wasatch that includes federal agencies, local governments, businesses and organizations with a huge public component. “When are you going to write an article about the Mountain Accord?” The Accord’s program director Laynee Jones had caught me caught off guard. As I stammered she continued, “We have the decision makers at the table. It’s a real powerhouse and they’re here to find solutions and willing to compromise. The ski areas are just one part of the equation in the future of the Wasatch.” She had a point. Through the Mountain Accord Laynee sees an opportunity to do something remarkable that could preserve the Central Wasatch for generations. They are currently developing blueprints in the four systems groups of transportation, economics, recreation and environment. Each group has been tasked with coming up with an idealized scenario, which then will be brought to the board where a consensus will have to be met before it can be approved. She suggested One Wasatch could be part of a proposed scenario, possibly coming from the economic group.

Peter Metcalf
Peter Metcalf


Next, I spoke with Peter Metcalf, CEO of Salt Lake-based Black Diamond Equipment, and while BD no doubt benefits from both resort and backcountry, Metcalf has always been a vocal proponent of preserving Utah’s open spaces and believes we currently have a good balance between developed and undeveloped terrain. Peter sees the One Wasatch Concept as a marketing move, but doesn’t buy it. “Who’s really going to ski all resorts in one day and is it even possible without sitting on lifts all day long AND doing mediocre traverses?”


Knowing the resorts’ desires to expand will not go away, Peter has given some thought to an arrangement. Speculating that if these connections were worked through the Mountain Accord Peter shared a possible scenario. “Approval of the interconnect as part of a much larger Wasatch agreement would include the following: a route that was the least impactful to the existing Wasatch backcountry ski experience, minimal & defined prepared piste on the sides of the lifts, guaranteed access to backcountry skiers of the linked zones, full support of the expanded Matheson Wasatch Wilderness Bill, a giving up of all future development rights via conservation easements on all private lands surrounding the new lifts, and binding agreements between the ski areas and the forest service to never expand the ski areas beyond their current boundaries.” This wasn’t the resounding objection on all fronts I imagined Peter to give on ski area expansion in the canyons. After letting this seep into my brain I began to understand how this concept and any other development might be handled.


When I shared Peter’s scenario with Nathan, he agreed that if One Wasatch were to become a reality, compromises would have to be made. “[Ski Utah] can’t have this conversation without putting something on the table,” Nathan said. And while he’s excited about One Wasatch he admits that it’s a complicated idea. There are, after all, seven areas with seven separate owners, he reminded me, and each link would have its own issues.


Eventually, I was back where I began, talking with Howie.“The bottom line, Louie, is that it’s about the preservation of powder skiing,” he said, “which I truly believe is a dwindling natural resource!” We both laughed, but Howie was serious. For him it’s preservation, for Ski Utah it’s about growing the economy. Is it possible to do both?

The central Wasatch Mountains from Clayton Peak, Utah.
The central Wasatch Mountains from Clayton Peak, Utah.


To find out more about One Wasatch and stakeholder counter arguments, visit TK, TK, TK.






copyright louis arevalo 2014